Make vs Relay.app (2026)
Overview
Make (formerly Integromat) is a visual workflow automation platform with powerful data transformation and AI capabilities. It offers more complex routing, filtering, and data manipulation than simpler tools, making it popular with technical users. Make's AI modules support LLM calls, image generation, and document processing within multi-step automation scenarios.
Relay.app is a collaborative workflow automation platform built around human-in-the-loop AI. It combines traditional automation with AI steps and human approval gates, letting teams build workflows where AI handles the bulk of work but humans review and approve critical decisions. The leading choice for teams that need AI automation with oversight.
Key features
Core capabilities each platform advertises.
- Visual scenario builder
- 1500+ app integrations
- Advanced logic and branching
- Real-time execution monitoring
- Data transformation tools
Strengths and tradeoffs
What each tool does well, and the limitations to keep in mind.
Pros
- Powerful visual builder with superior handling of complex multi-step workflows and branching logic
- 3,000+ app integrations with advanced data transformation and HTTP/webhook capabilities
- Cost-effective pricing, significantly cheaper than Zapier for complex automations
- Built-in code environment for JavaScript and Python for advanced customization
- Backed by $13B Celonis with enterprise-grade reliability and continuous innovation
Cons
- Steeper learning curve than Zapier due to more complex interface and field mapping
- Credit-based pricing system can be confusing to estimate costs accurately
- Less suitable for complete beginners or non-technical users
- Smaller community and fewer pre-built templates compared to Zapier
Pros
- Unique Human-In-The-Loop functionality for critical approval workflows and compliance needs
- Generous AI credits included in all plans (GPT-4o, Claude 3.5 Sonnet, Gemini 1.5 Pro)
- 100% uptime record demonstrating exceptional reliability
- Award-winning platform specifically recognized for operations and compliance teams
- User-friendly interface balancing automation with necessary human oversight
Cons
- Limited integrations (100+ apps) compared to larger competitors like Zapier or Make
- Free tier is quite restrictive (200 steps) for serious usage
- Smaller team (27 employees) may limit support and feature development speed
- Less proven at enterprise scale compared to more established platforms
Make or Relay.app — which should you choose?
Choose Make if you wantChoose if you want
- Complex multi-step automations
- Marketing and sales workflow automation
- Data transformation pipelines
- E-commerce process automation
- Custom API integrations
Choose Relay.app if you wantChoose if you want
Compare Make and Relay.app on your own traffic
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