Make vs Relay.app: Workflow Automation Comparison
Compare Make and Relay.app side by side. Both are tools in the Workflow Automation category.
The short answer
Choose Make if powerful visual builder with superior handling of complex multi-step workflows and branching logic.
Choose Relay.app if unique Human-In-The-Loop functionality for critical approval workflows and compliance needs.
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Quick Comparison
| Category | Workflow Automation | Workflow Automation |
| Pricing | Freemium | — |
| Best For | Teams who need more complex automation logic than simple trigger-action tools provide | — |
| Website | make.com | relay.app |
| Key Features |
| — |
| Use Cases |
| — |
Pros & Cons: Make vs Relay.app
- +Powerful visual builder with superior handling of complex multi-step workflows and branching logic
- +3,000+ app integrations with advanced data transformation and HTTP/webhook capabilities
- +Cost-effective pricing, significantly cheaper than Zapier for complex automations
- +Built-in code environment for JavaScript and Python for advanced customization
- +Backed by $13B Celonis with enterprise-grade reliability and continuous innovation
- −Steeper learning curve than Zapier due to more complex interface and field mapping
- −Credit-based pricing system can be confusing to estimate costs accurately
- −Less suitable for complete beginners or non-technical users
- −Smaller community and fewer pre-built templates compared to Zapier
- +Unique Human-In-The-Loop functionality for critical approval workflows and compliance needs
- +Generous AI credits included in all plans (GPT-4o, Claude 3.5 Sonnet, Gemini 1.5 Pro)
- +100% uptime record demonstrating exceptional reliability
- +Award-winning platform specifically recognized for operations and compliance teams
- +User-friendly interface balancing automation with necessary human oversight
- −Limited integrations (100+ apps) compared to larger competitors like Zapier or Make
- −Free tier is quite restrictive (200 steps) for serious usage
- −Smaller team (27 employees) may limit support and feature development speed
- −Less proven at enterprise scale compared to more established platforms
When to Choose Make vs Relay.app
- Complex multi-step automations
- Marketing and sales workflow automation
- Data transformation pipelines
How to Choose a Workflow Automation Tool
Key criteria to evaluate when comparing Workflow Automation solutions:
About Make
Make (formerly Integromat) is a visual automation and integration platform that enables users to design, build, and run workflows across more than 3,000 cloud applications and APIs without writing code using a scenario-based, drag-and-drop builder. Acquired by Celonis in 2020 for over $100M and rebranded from Integromat to Make in 2022, the platform provides a powerful visual way to build multi-step workflows with advanced flow control, rich data transformation, HTTP and webhook modules, and an embedded code environment for JavaScript and Python. Make now serves over 350,000 organizations in 200+ countries, from solopreneurs to global enterprises. The platform has evolved to include cutting-edge capabilities such as Make AI Agents, Maia (an AI-powered workflow builder), and Make Grid, a real-time visualization layer for an organization's entire automation landscape. Make is particularly valued for its combination of flexibility, depth of features, and cost-effective pricing for complex automations, making it ideal for operations, IT, and marketing teams comfortable with mapping fields and handling conditions.
About Relay.app
Relay.app is an AI-powered workflow automation platform that helps teams connect their everyday tools and automate repetitive work without code, while maintaining human oversight through unique Human-In-The-Loop capabilities. Founded in 2021 by Jacob Bank and headquartered in San Francisco, Relay.app distinguishes itself in the market by allowing companies to add intermediate manual approval steps that incorporate human judgment, context, and perspective into automated workflows. The platform pauses workflow execution until designated assignees provide approval, reject, or give feedback, ensuring critical decisions remain under human control. Relay.app connects with 100+ tools including Gmail, Slack, Notion, HubSpot, Airtable, and Google Workspace to build seamless cross-platform automations. All plans include monthly free AI credits for performing AI actions with popular models like GPT-4o, Claude 3.5 Sonnet, and Google Gemini 1.5 Pro. The platform was awarded Best for Operations & Compliance Teams Award for AI Workflow Automation in Winter 2026 and maintains a 100% uptime record.
What is Workflow Automation?
Platforms for building multi-step AI-powered automations that connect apps, APIs, and agents into repeatable business workflows.
Browse all Workflow Automationtools →Frequently Asked Questions
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