Free Tier
$0
- Unlimited access to Flash models
- Gemini 2.5 Flash and Flash-Lite
- Great for prototyping
Google AI develops the Gemini family of multimodal models, capable of processing text, images, audio, and video in a single model. The division traces its roots to Google Brain (founded 2011), which merged with DeepMind (acquired by Google in 2014) in April 2023 to form Google DeepMind under CEO Demis Hassabis.
Gemini models power Google's consumer AI products including the Gemini chatbot, Search AI Overviews, and Workspace integrations. The API is available through Google AI Studio and Vertex AI, offering models from the cost-efficient Flash-Lite ($0.10/$0.40 per MTok) to the frontier Gemini 3.1 Pro ($2/$12 per MTok). Google's generous free tier provides unlimited access to several models, and the 1M+ token context window is the largest among major providers.
Consumer subscriptions range from free to Google AI Ultra at $249.99/month, which includes advanced features like Project Mariner (browser agent) and 30TB cloud storage. Google DeepMind employs approximately 5,600-8,000 people and continues to push boundaries with open-source models like Gemma and foundational research contributions.
Core capabilities this platform advertises.
What this tool does well, and the limitations to keep in mind.
Pros
Cons
What's included in each plan, and how the tiers compare.
$0
From $0.10/$0.40 per MTok
From $2/$12 per MTok
$19.99/month
Monthly
Enterprises on Google Cloud and developers building multimodal AI applications
Respan enables teams to route Gemini API calls alongside 250+ other LLMs through a single gateway. Monitor Google AI costs, compare Gemini model performance against Claude and GPT, and enable automatic failover between providers for maximum uptime.
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Side-by-side comparisons with other tools in this category.
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Last verified: February 28, 2026