Make — Workflow Automation Platform
Workflow AutomationLayer 3FreemiumWhat is Make?
Make (formerly Integromat) is a visual automation and integration platform that enables users to design, build, and run workflows across more than 3,000 cloud applications and APIs without writing code using a scenario-based, drag-and-drop builder. Acquired by Celonis in 2020 for over $100M and rebranded from Integromat to Make in 2022, the platform provides a powerful visual way to build multi-step workflows with advanced flow control, rich data transformation, HTTP and webhook modules, and an embedded code environment for JavaScript and Python. Make now serves over 350,000 organizations in 200+ countries, from solopreneurs to global enterprises. The platform has evolved to include cutting-edge capabilities such as Make AI Agents, Maia (an AI-powered workflow builder), and Make Grid, a real-time visualization layer for an organization's entire automation landscape. Make is particularly valued for its combination of flexibility, depth of features, and cost-effective pricing for complex automations, making it ideal for operations, IT, and marketing teams comfortable with mapping fields and handling conditions.
Key Features
- ✓Visual scenario builder
- ✓1500+ app integrations
- ✓Advanced logic and branching
- ✓Real-time execution monitoring
- ✓Data transformation tools
Pros & Cons
Pros
- +Powerful visual builder with superior handling of complex multi-step workflows and branching logic
- +3,000+ app integrations with advanced data transformation and HTTP/webhook capabilities
- +Cost-effective pricing, significantly cheaper than Zapier for complex automations
- +Built-in code environment for JavaScript and Python for advanced customization
- +Backed by $13B Celonis with enterprise-grade reliability and continuous innovation
Cons
- -Steeper learning curve than Zapier due to more complex interface and field mapping
- -Credit-based pricing system can be confusing to estimate costs accurately
- -Less suitable for complete beginners or non-technical users
- -Smaller community and fewer pre-built templates compared to Zapier
Make Pricing
Common Use Cases
Teams who need more complex automation logic than simple trigger-action tools provide
- •Complex multi-step automations
- •Marketing and sales workflow automation
- •Data transformation pipelines
- •E-commerce process automation
- •Custom API integrations
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