What is Make?

Make (formerly Integromat) is a visual automation and integration platform that enables users to design, build, and run workflows across more than 3,000 cloud applications and APIs without writing code using a scenario-based, drag-and-drop builder. Acquired by Celonis in 2020 for over $100M and rebranded from Integromat to Make in 2022, the platform provides a powerful visual way to build multi-step workflows with advanced flow control, rich data transformation, HTTP and webhook modules, and an embedded code environment for JavaScript and Python. Make now serves over 350,000 organizations in 200+ countries, from solopreneurs to global enterprises. The platform has evolved to include cutting-edge capabilities such as Make AI Agents, Maia (an AI-powered workflow builder), and Make Grid, a real-time visualization layer for an organization's entire automation landscape. Make is particularly valued for its combination of flexibility, depth of features, and cost-effective pricing for complex automations, making it ideal for operations, IT, and marketing teams comfortable with mapping fields and handling conditions.

Key features

Core capabilities this platform advertises.

Visual scenario builder
1500+ app integrations
Advanced logic and branching
Real-time execution monitoring
Data transformation tools

Strengths and tradeoffs

What this tool does well, and the limitations to keep in mind.

Pros

Powerful visual builder with superior handling of complex multi-step workflows and branching logic
3,000+ app integrations with advanced data transformation and HTTP/webhook capabilities
Cost-effective pricing, significantly cheaper than Zapier for complex automations
Built-in code environment for JavaScript and Python for advanced customization
Backed by $13B Celonis with enterprise-grade reliability and continuous innovation

Cons

Steeper learning curve than Zapier due to more complex interface and field mapping
Credit-based pricing system can be confusing to estimate costs accurately
Less suitable for complete beginners or non-technical users
Smaller community and fewer pre-built templates compared to Zapier

Common use cases

Teams who need more complex automation logic than simple trigger-action tools provide

Complex multi-step automations
Marketing and sales workflow automation
Data transformation pipelines
E-commerce process automation
Custom API integrations

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